{"id":237,"date":"2023-04-18T09:30:23","date_gmt":"2023-04-18T09:30:23","guid":{"rendered":"https:\/\/bedigitech.com\/blog\/?p=237"},"modified":"2024-08-05T07:12:49","modified_gmt":"2024-08-05T07:12:49","slug":"content-pruning","status":"publish","type":"post","link":"https:\/\/bedigitech.com\/blog\/content-pruning\/","title":{"rendered":"Content Pruning: How To Audit Content in The Helpful Content Era"},"content":{"rendered":"\n<p>Creating content for your website is an excellent way to provide value to your audience and engage them with your brand.&nbsp;<\/p>\n\n\n\n<p>However, having too much content on your website can be overwhelming. And, it is essential to conduct a content audit to identify useful and obsolete content. Content pruning is the process of auditing your website content and removing unnecessary content.<\/p>\n\n\n\n<p>In this blog, we&#8217;ll go through the steps of content pruning and provide you with some tips on how to audit your content effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: Collect Your Content<\/strong><\/h2>\n\n\n\n<p>The first step in the content pruning process is to create a list of all the pages on your website. You can export a list of URLs from your CMS, Google Analytics, or Search Console. After collecting the URLs, remove any duplicates to create your master list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Gather Your Data<\/strong><\/h2>\n\n\n\n<p>The next step is to gather page-specific performance data from available sources. It includes Google Analytics, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>, Bing Webmaster Tools, your content management system, Google search operators, and paid tools. You can collect data on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All traffic: visits, unique pageviews, bounce rate, exit rate, conversions, page value<\/li>\n\n\n\n<li>Organic traffic: filter the All Traffic report to show only organic traffic by applying an Organic Traffic segment<\/li>\n\n\n\n<li>External links: links pointing to your domain from another website<\/li>\n\n\n\n<li>Internal links: links within your website that are linking to other pages on your website<\/li>\n\n\n\n<li>Search results: impressions, clicks, click-through-rate (CTR), and average position in the Google search results for each URL<\/li>\n\n\n\n<li>Backlinks: how many other domains are pointing to your website<\/li>\n\n\n\n<li>Publish date: when the post was originally published<\/li>\n\n\n\n<li>Last updated: when the post was last updated<\/li>\n\n\n\n<li>Word count: the number of words per page<\/li>\n\n\n\n<li>Indexed content: a list of URLs that Google has indexed for your site<\/li>\n\n\n\n<li>Dated references &amp; content: content on your website that has specific years listed in the body of the page copy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Conduct A Content Audit<\/strong><\/h2>\n\n\n\n<p>The next step in the content pruning process is to use the data you have gathered and evaluate how your content is performing.&nbsp;<\/p>\n\n\n\n<p>You can use Excel, Google Sheets, R, Power BI, or any other data tool of your choice.&nbsp;<\/p>\n\n\n\n<p>Match each URL with the corresponding data points and evaluate each metric on a page-by-page basis, compared to the overall performance of your website.<\/p>\n\n\n\n<p>Your content auditing document should help you identify opportunities for what to do with each page of your site.&nbsp;<\/p>\n\n\n\n<p>You can use a color scale to represent the evaluation of data points on a page-by-page basis.&nbsp;<\/p>\n\n\n\n<p>Green can represent excellent performance, yellow for mediocre performance, and red for poor performance.&nbsp;<\/p>\n\n\n\n<p>You can take the following actions based on the audit results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep the high-performing content as it is.<\/li>\n\n\n\n<li>Update the mediocre content to make it more engaging and useful.<\/li>\n\n\n\n<li>Merge the low-performing content with similar content on your website.<\/li>\n\n\n\n<li>Remove the obsolete content that adds no value to your audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4: Backup, Rollout &amp; Monitor<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create A Backup<\/strong><\/h3>\n\n\n\n<p>It is always a good idea to create a backup before making any changes to your website or content. So, you can easily restore your website and content to its previous state at anytime you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prioritize Repurposed Content<\/strong><\/h3>\n\n\n\n<p>When repurposing content, you&#8217;ll want to prioritize your efforts by sorting URLs based on the ease of updating the material and the potential impact on your website&#8217;s performance.&nbsp;<\/p>\n\n\n\n<p>For example, you might start with pages that require minor updates and have the potential to significantly improve your website&#8217;s traffic or engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Slowly Rollout Changes<\/strong><\/h3>\n\n\n\n<p>If your website is on the larger side and you&#8217;re planning to remove pages, consider a slower rollout of changes. For example, you could start by removing a portion of the pages and then monitor your website&#8217;s performance before continuing to eliminate additional pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitor Changes<\/strong><\/h3>\n\n\n\n<p>As with any major changes to your website, it&#8217;s important to monitor the impact of the changes you&#8217;ve made.&nbsp;<\/p>\n\n\n\n<p>Keep an eye on metrics like website traffic, engagement, and conversion rates. This ensures that your changes are positively impacting your website&#8217;s performance.&nbsp;<\/p>\n\n\n\n<p>If you notice any negative effects, be prepared to make adjustments to your plan accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is The Recommended Frequency For Content Pruning?<\/strong><\/h2>\n\n\n\n<p>Now, the question is, how often should you prune your content? Well, it really depends on the quality of your website&#8217;s content and how frequently it&#8217;s updated.<\/p>\n\n\n\n<p>It&#8217;s a good idea to prune your content into your <a href=\"https:\/\/bedigitech.com\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> and content strategy at least once a year.<\/p>\n\n\n\n<p>This means going through your website&#8217;s content and removing any outdated, irrelevant, or low-quality content that&#8217;s not adding value to your site.<\/p>\n\n\n\n<p>However, if you have a website with content that&#8217;s regularly updated, such as a news site or a blog, you may want to consider pruning your content on a more frequent basis.&nbsp;<\/p>\n\n\n\n<p>In this case, a bi-annual or even a quarterly content pruning schedule might be more appropriate to ensure your content stays fresh and relevant.<\/p>\n\n\n\n<p>Read More- <a href=\"https:\/\/bedigitech.com\/blog\/why-responsive-website-design-is-a-must-for-your-seo-campaign\/\">Why Responsive Website Design Is A Must For Your SEO Campaign?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating content for your website is an excellent way to provide value to your audience and engage them with your brand.&nbsp; However, having too much content on your website can be overwhelming. And, it is essential to conduct a content audit to identify useful and obsolete content. Content pruning is the process of auditing your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[84,83],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-pruning","tag-audit-content","tag-content-pruning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Pruning: How To Audit Content in the Helpful Content Era<\/title>\n<meta name=\"description\" content=\"That&#039;s all the content pruning tips for you! So, let&#039;s start auditing and get rid of those old and outdated posts in 2023!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedigitech.com\/blog\/content-pruning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Pruning: How To Audit Content in the Helpful Content Era\" \/>\n<meta property=\"og:description\" content=\"That&#039;s all the content pruning tips for you! So, let&#039;s start auditing and get rid of those old and outdated posts in 2023!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bedigitech.com\/blog\/content-pruning\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T09:30:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T07:12:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BEdigitech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BEdigitech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bedigitech.com\/blog\/content-pruning\/\",\"url\":\"https:\/\/bedigitech.com\/blog\/content-pruning\/\",\"name\":\"Content Pruning: How To Audit Content in the Helpful Content Era\",\"isPartOf\":{\"@id\":\"https:\/\/bedigitech.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bedigitech.com\/blog\/content-pruning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bedigitech.com\/blog\/content-pruning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg\",\"datePublished\":\"2023-04-18T09:30:23+00:00\",\"dateModified\":\"2024-08-05T07:12:49+00:00\",\"author\":{\"@id\":\"https:\/\/bedigitech.com\/blog\/#\/schema\/person\/63fc5c69494b25c03dca342ff994464b\"},\"description\":\"That's all the content pruning tips for you! So, let's start auditing and get rid of those old and outdated posts in 2023!\",\"breadcrumb\":{\"@id\":\"https:\/\/bedigitech.com\/blog\/content-pruning\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bedigitech.com\/blog\/content-pruning\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/bedigitech.com\/blog\/content-pruning\/#primaryimage\",\"url\":\"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg\",\"contentUrl\":\"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg\",\"width\":960,\"height\":563,\"caption\":\"Content Pruning\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bedigitech.com\/blog\/content-pruning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bedigitech.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Pruning: How To Audit Content in The Helpful Content Era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bedigitech.com\/blog\/#website\",\"url\":\"https:\/\/bedigitech.com\/blog\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bedigitech.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bedigitech.com\/blog\/#\/schema\/person\/63fc5c69494b25c03dca342ff994464b\",\"name\":\"BEdigitech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/bedigitech.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/233712954495a2c8a6d02bfcb619dae1f0f1cbac429b520be2d049d7aad2705b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/233712954495a2c8a6d02bfcb619dae1f0f1cbac429b520be2d049d7aad2705b?s=96&d=mm&r=g\",\"caption\":\"BEdigitech\"},\"sameAs\":[\"https:\/\/bedigitech.com\/blog\"],\"url\":\"https:\/\/bedigitech.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Pruning: How To Audit Content in the Helpful Content Era","description":"That's all the content pruning tips for you! So, let's start auditing and get rid of those old and outdated posts in 2023!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bedigitech.com\/blog\/content-pruning\/","og_locale":"en_US","og_type":"article","og_title":"Content Pruning: How To Audit Content in the Helpful Content Era","og_description":"That's all the content pruning tips for you! So, let's start auditing and get rid of those old and outdated posts in 2023!","og_url":"https:\/\/bedigitech.com\/blog\/content-pruning\/","article_published_time":"2023-04-18T09:30:23+00:00","article_modified_time":"2024-08-05T07:12:49+00:00","og_image":[{"width":960,"height":563,"url":"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg","type":"image\/jpeg"}],"author":"BEdigitech","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BEdigitech","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bedigitech.com\/blog\/content-pruning\/","url":"https:\/\/bedigitech.com\/blog\/content-pruning\/","name":"Content Pruning: How To Audit Content in the Helpful Content Era","isPartOf":{"@id":"https:\/\/bedigitech.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bedigitech.com\/blog\/content-pruning\/#primaryimage"},"image":{"@id":"https:\/\/bedigitech.com\/blog\/content-pruning\/#primaryimage"},"thumbnailUrl":"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg","datePublished":"2023-04-18T09:30:23+00:00","dateModified":"2024-08-05T07:12:49+00:00","author":{"@id":"https:\/\/bedigitech.com\/blog\/#\/schema\/person\/63fc5c69494b25c03dca342ff994464b"},"description":"That's all the content pruning tips for you! So, let's start auditing and get rid of those old and outdated posts in 2023!","breadcrumb":{"@id":"https:\/\/bedigitech.com\/blog\/content-pruning\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bedigitech.com\/blog\/content-pruning\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/bedigitech.com\/blog\/content-pruning\/#primaryimage","url":"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg","contentUrl":"https:\/\/bedigitech.com\/blog\/wp-content\/uploads\/2023\/04\/content_p_more_details_web_optimized2.jpg","width":960,"height":563,"caption":"Content Pruning"},{"@type":"BreadcrumbList","@id":"https:\/\/bedigitech.com\/blog\/content-pruning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bedigitech.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Content Pruning: How To Audit Content in The Helpful Content Era"}]},{"@type":"WebSite","@id":"https:\/\/bedigitech.com\/blog\/#website","url":"https:\/\/bedigitech.com\/blog\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bedigitech.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/bedigitech.com\/blog\/#\/schema\/person\/63fc5c69494b25c03dca342ff994464b","name":"BEdigitech","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/bedigitech.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/233712954495a2c8a6d02bfcb619dae1f0f1cbac429b520be2d049d7aad2705b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/233712954495a2c8a6d02bfcb619dae1f0f1cbac429b520be2d049d7aad2705b?s=96&d=mm&r=g","caption":"BEdigitech"},"sameAs":["https:\/\/bedigitech.com\/blog"],"url":"https:\/\/bedigitech.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":1,"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/posts\/237\/revisions\/239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bedigitech.com\/blog\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}