{"id":300,"date":"2023-06-26T08:57:19","date_gmt":"2023-06-26T08:57:19","guid":{"rendered":"https:\/\/bedigitech.com\/blog\/?p=300"},"modified":"2023-06-26T08:57:22","modified_gmt":"2023-06-26T08:57:22","slug":"bot-traffic-why-is-it-a-growing-threat-to-online-businesses-in-2023","status":"publish","type":"post","link":"https:\/\/bedigitech.com\/blog\/bot-traffic-why-is-it-a-growing-threat-to-online-businesses-in-2023\/","title":{"rendered":"Bot Traffic &#8211; Why is it a Growing Threat to Online Businesses in 2023?"},"content":{"rendered":"\n<p>Bot traffic is generally referred to as any non-human traffic that visits a website or an app online.&nbsp;<\/p>\n\n\n\n<p>It is estimated that over 40% of all internet traffic consists of bot  in 2023.\u00a0<\/p>\n\n\n\n<p>Not only that but also it comes with a significant portion of it being malicious bots. And, this is why many businesses are looking for ways to manage and mitigate the impact of bot traffic on their websites.&nbsp;<\/p>\n\n\n\n<p>In today\u2019s blog post, we are going to discuss everything you need to know about traffic and how you can prevent your website from it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bot Traffic &#8211; What is it?<\/strong><\/h2>\n\n\n\n<p>It is non-human traffic that visits a website or an app. The term &#8220;bot traffic&#8221; often carries a negative connotation. But, it is important to note that there are two types of traffic available on the internet including good bot traffic and bad bot traffic.<\/p>\n\n\n\n<p>Some bots are good and they serve essential purposes for the website as search engines and digital assistants like Siri or Alexa.&nbsp;<\/p>\n\n\n\n<p>These types of bots are generally welcomed by companies because they provide valuable services on their websites.<\/p>\n\n\n\n<p>On the other hand, there are malicious bots that engage in activities. These activities like credential stuffing, data scraping, and launching DDoS attacks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Can You Identify the Bot Traffic?<\/strong><\/h2>\n\n\n\n<p>Generally, web engineers have several methods to identify bot traffic to their sites.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One way is to examine network requests directly. Engineers can identify patterns that suggest bot activity by analyzing the characteristics of the incoming requests.<\/li>\n\n\n\n<li>Additionally, if you are integrating web analytics tools like Google Analytics or Heap, it can provide insights into traffic.\u00a0<\/li>\n\n\n\n<li>If your website experiences a sudden and unexpected surge in pageviews, then it is likely that bots are clicking through the site and artificially inflating the numbers.<\/li>\n\n\n\n<li>Next, a sudden increase in the bounce rate may indicate bots being directed to a single page, causing artificial inflation.<\/li>\n\n\n\n<li>A significant drop in session duration may indicate bots clicking through pages faster than human users.<\/li>\n\n\n\n<li>A surge in suspicious conversions, such as account creations with nonsensical email addresses or contact forms submitted with fake names and phone numbers, may point to form-filling bots or spam bots.<\/li>\n\n\n\n<li>Finally, a sudden increase in users from a specific region. Particularly, if it&#8217;s unlikely to have a large population familiar with the site&#8217;s native language, then it can be an indicator of bot traffic.<\/li>\n<\/ul>\n\n\n\n<p>If you monitor these analytics and implement appropriate measures, you can effectively identify and address bot traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can Websites Manage Bot Traffic?<\/strong><\/h2>\n\n\n\n<p>If you are a website owner, then you know that managing bot traffic is crucial. It ensures accurate analytics and provides a better user experience for genuine visitors.&nbsp;<\/p>\n\n\n\n<p>So, here are some strategies that websites can employ to tackle bot traffic effectively.<\/p>\n\n\n\n<p>The first step is to include a robots.txt file on the website. This file provides instructions to bots crawling the site. Also, it specifies which pages they can access and interact with.&nbsp;<\/p>\n\n\n\n<p>Even though this can help control bot behavior, it&#8217;s important to note that only good bots typically adhere to the rules in the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Robots.txt\" target=\"_blank\" rel=\"noreferrer noopener\">robots.txt<\/a> file. Malicious bots may ignore these instructions and still crawl the website.<\/p>\n\n\n\n<p>Generally, various tools, and techniques can be employed to mitigate abusive traffic. One such method is rate limiting. This rate limiting detects and limits  traffic originating from a single IP address. While this approach can be helpful, it may not catch all malicious traffic. Also, it could potentially block legitimate users if not configured carefully.<\/p>\n\n\n\n<p>Network engineers can also analyze a website&#8217;s traffic to identify suspicious network requests. They can compile a list of IP addresses associated with malicious bots by examining patterns and characteristics of incoming requests. These IP addresses can then be blocked using a filtering tool like a Web Application Firewall (WAF). However, this process can be labor-intensive and may only address a portion of the malicious traffic.<\/p>\n\n\n\n<p>Alternatively, If you utilize a dedicated bot management solution, then it can be highly effective in stopping bad traffic. A bot management solution leverages advanced intelligence and employs behavioral analysis to identify. So,\u00a0 it can block malicious bots before they even reach the website.\u00a0<\/p>\n\n\n\n<p>Overall, implementing these measures can help websites strike a balance between welcoming good bot traffic and safeguarding against harmful activities. And, ultimately it creates a safer and more reliable online environment.<\/p>\n\n\n\n<p>View More- <a href=\"https:\/\/bedigitech.com\/blog\/the-ultimate-guide-to-cross-network-advertising-strategies-for-success-in-2023\/\">The Ultimate Guide To Cross-Network Advertising: Strategies for Success in 2023<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bot traffic is generally referred to as any non-human traffic that visits a website or an app online.&nbsp; It is estimated that over 40% of all internet traffic consists of bot in 2023.\u00a0 Not only that but also it comes with a significant portion of it being malicious bots. And, this is why many businesses&#8230;<\/p>\n","protected":false},"author":1,"featured_media":301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[112,114],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bot-traffic","tag-bot-traffic","tag-online-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bot Traffic - Why is it a growing Threat to Online Businesses<\/title>\n<meta name=\"description\" content=\"The rise of bot traffic poses significant threat to all types of businesses. So, if you understand bot types, use effective methods\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bedigitech.com\/blog\/bot-traffic-why-is-it-a-growing-threat-to-online-businesses-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bot Traffic - Why is it a growing Threat to Online Businesses\" \/>\n<meta property=\"og:description\" content=\"The rise of bot traffic poses significant threat to all types of businesses. 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