{"id":367,"date":"2023-10-16T10:18:18","date_gmt":"2023-10-16T10:18:18","guid":{"rendered":"https:\/\/bedigitech.com\/blog\/?p=367"},"modified":"2023-10-16T10:18:21","modified_gmt":"2023-10-16T10:18:21","slug":"what-is-remarketing-and-how-can-it-skyrocket-your-conversions","status":"publish","type":"post","link":"https:\/\/bedigitech.com\/blog\/what-is-remarketing-and-how-can-it-skyrocket-your-conversions\/","title":{"rendered":"What is Remarketing and How Can it Skyrocket Your Conversions?"},"content":{"rendered":"\n

You\u2019ve likely heard of retargeting or remarketing in digital marketing before. But what exactly is remarketing and how does it work to boost your bottom line? <\/p>\n\n\n\n

In this post, we\u2019ll break down exactly what remarketing is, how it fits into your overall digital marketing strategy<\/a>, and tips for making the most of remarketing campaigns. Read on to become a remarketing pro!<\/p>\n\n\n\n

The Power of Familiarity<\/strong><\/h2>\n\n\n\n

What makes remarketing so powerful is the familiarity effect. <\/p>\n\n\n\n

Research shows people prefer things they are familiar with. <\/p>\n\n\n\n

Remarketing ads tap into this psychological principle by reminding people of something they previously showed interest in.<\/p>\n\n\n\n

Seeing a familiar brand when browsing unrelated sites makes you more likely to pay attention to the ad, remember the brand favorably, and be more inclined to click and purchase. <\/p>\n\n\n\n

In a sea of digital ads competing for attention, remarketing helps your brand stand out.<\/p>\n\n\n\n

How Remarketing Campaigns Work?<\/strong><\/h2>\n\n\n\n

Curious how retailers target you with those uncannily well-timed ads? <\/p>\n\n\n\n

Here\u2019s a quick primer on how remarketing campaigns work their magic:<\/p>\n\n\n\n

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  1. You visit a website and browse a product page. Behind the scenes, a cookie on your browser identifies you as a potential customer.<\/li>\n\n\n\n
  2. You leave without completing a purchase. But the brand can now identify you as someone who recently showed interest.<\/li>\n\n\n\n
  3. Using tracking pixels or cookies, remarketing ads are served to you around ad exchanges or Social Media Marketing Services<\/a>. The brand essentially says “Hey, don’t forget about this shirt you wanted!”<\/li>\n\n\n\n
  4. More familiar with the brand through your previous visit, you click an ad and the brand has won you back. The sale is completed with the help of remarketing.<\/li>\n<\/ol>\n\n\n\n

    As you can see, remarketing targets high-intent users who previously engaged with a brand, sweeping them back into the sales funnel.<\/p>\n\n\n\n

    Remarketing Channels: Where You\u2019ll See Ads<\/strong><\/h2>\n\n\n\n

    Now that you know how re-marketing works, where exactly will you come across these retargeted ads?<\/p>\n\n\n\n

    Some top remarketing channels include:<\/p>\n\n\n\n